We chose this name as a play on the idea as the female as a wolf hidden by society’s perception of her as delicate and innocent, or a sheep. Therefore she is a wolf in sheep’s clothing. The women who wear the Sheep’s Clothing brand are strong minded, independent individuals with a fearless approach to fashion and strong connection to the earth and an understanding of responsibility to nature. She is a Wolf.
The wolf is incredibly beautiful. The time has past to kill the wolf for its power. Let them be. The wolf is not about being tamable. It is about the conflict between wild and domestic. The wolf teaches you about group consciousness. The wolf reminds us of our inner violence and wildness, instead of suppression and conformity. The wolf stares into your eyes and takes you to your wildness and purity of vision. It is about the untamed wildness and beauty within every female.